:root { --ink: #132330; --muted: #5c6d7a; --line: #dce5eb; --blue: #2563d6; --teal: #007c83; --coral: #bd4d4d; --wash: #f4f7f9; }
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: #fff; font-family: "PingFang SC", "Microsoft YaHei", Arial, sans-serif; line-height: 1.8; letter-spacing: 0; }
a { color: inherit; text-underline-offset: 4px; }
img { max-width: 100%; height: auto; }
.wrap { width: calc(100% - 48px); max-width: 1120px; margin: auto; min-width: 0; }
.mast { border-bottom: 1px solid var(--line); background: #fff; }
.nav { min-height: 72px; display: flex; align-items: center; gap: 24px; }
.brand { display: flex; align-items: center; min-height: 44px; }
.brand img { width: 144px; display: block; }
.nav-note { color: var(--muted); font-size: 12px; }
.nav-actions { margin-left: auto; display: flex; gap: 20px; align-items: center; }
.nav-actions a { text-decoration: none; font-size: 14px; font-weight: 600; }
.button { display: inline-flex; justify-content: center; align-items: center; min-height: 44px; padding: 9px 18px; border-radius: 4px; background: var(--blue); color: #fff; font-weight: 600; text-decoration: none; font-size: 14px; }
a:focus-visible, summary:focus-visible { outline: 3px solid #e5a74c; outline-offset: 4px; }
.hero { background: #f7f9fb url('/assets/insights/digital-products-commercialization-2026-q3-art.jpg') right center / auto 100% no-repeat; border-bottom: 1px solid var(--line); padding: 64px 0 58px; }
.eyebrow { color: var(--teal); font-size: 13px; font-weight: 700; margin: 0 0 16px; }
h1 { font-size: 46px; line-height: 1.35; font-weight: 650; margin: 0 0 24px; max-width: 610px; word-break: normal; overflow-wrap: anywhere; text-wrap: balance; }
h1 span { display: inline-block; }
.dek { max-width: 580px; margin: 0; font-size: 18px; color: #354a59; line-height: 1.9; }
.meta { display: flex; flex-wrap: wrap; gap: 8px 24px; margin-top: 26px; font-size: 12px; color: var(--muted); }
.scope { margin: 30px 0; padding: 14px 0 14px 18px; border-left: 3px solid var(--teal); color: var(--muted); font-size: 14px; }
.scope strong { color: var(--ink); }
.contents { display: flex; flex-wrap: wrap; gap: 10px 26px; padding: 16px 0 22px; border-bottom: 1px solid var(--line); font-size: 13px; }
.contents a { color: var(--muted); text-decoration: none; }
.intro { padding: 32px 0 48px; max-width: 920px; }
.intro p { font-size: 21px; margin: 0; }
.routes { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 28px; margin-top: 32px; }
.route { border-top: 3px solid var(--blue); padding-top: 18px; }
.route:nth-child(2) { border-color: var(--teal); }
.route:nth-child(3) { border-color: var(--coral); }
.route small { font-size: 12px; color: var(--muted); }
.route h2 { font-size: 20px; margin: 5px 0 10px; line-height: 1.4; }
.route p { font-size: 14px; margin: 0; color: var(--muted); }
.article { display: grid; grid-template-columns: 120px minmax(0, 1fr); gap: 36px; border-top: 1px solid var(--line); padding: 48px 0; scroll-margin-top: 20px; }
.section-no { color: var(--teal); font-size: 12px; padding-top: 8px; }
.prose { min-width: 0; max-width: 940px; }
.prose h2 { font-size: 29px; font-weight: 600; line-height: 1.45; margin: 0 0 22px; }
.prose h3 { font-size: 20px; line-height: 1.5; margin: 28px 0 12px; }
.prose p { margin: 0 0 20px; font-size: 16px; }
.prose a:not(.button) { text-decoration-color: #2563d670; }
.prose .note { font-size: 13px; color: var(--muted); }
.callout { margin: 26px 0; border-left: 3px solid var(--teal); padding: 5px 0 5px 22px; }
.callout strong { font-size: 19px; }
.callout p { margin: 8px 0 0; color: var(--muted); font-size: 15px; }
.cases { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; margin: 28px 0; }
.case { padding: 20px; border: 1px solid var(--line); border-radius: 6px; }
.case h3 { margin: 0; font-size: 17px; }
.case .metric { font-size: 28px; line-height: 1.3; display: block; color: var(--teal); margin: 15px 0 4px; font-weight: 600; }
.case .metric.down { color: var(--coral); }
.case small { color: var(--muted); font-size: 12px; display: block; margin-bottom: 12px; }
.case p { font-size: 14px; margin: 0; }
.flow { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0; margin: 28px 0; border-block: 1px solid var(--line); }
.flow div { padding: 20px 18px; border-right: 1px solid var(--line); }
.flow div:last-child { border-right: 0; }
.flow span { display: block; color: var(--teal); font-size: 12px; }
.flow b { display: block; font-size: 16px; margin-top: 6px; }
.flow small { font-size: 12px; color: var(--muted); }
.table-scroll { max-width: 100%; overflow-x: auto; margin: 24px 0 16px; border-block: 1px solid var(--line); }
table { width: 100%; border-collapse: collapse; font-size: 14px; }
caption { text-align: left; color: var(--muted); font-size: 13px; padding: 14px 12px; }
th, td { padding: 13px 12px; text-align: left; border-bottom: 1px solid var(--line); vertical-align: top; }
th { background: var(--wash); font-size: 12px; font-weight: 600; }
tbody tr:last-child td { border-bottom: 0; }
.data-table th:not(:first-child), .data-table td:not(:first-child) { text-align: right; white-space: nowrap; font-variant-numeric: tabular-nums; }
.data-table td:first-child { min-width: 155px; }
.up { color: var(--teal); }
.down { color: var(--coral); }
.model-table { min-width: 660px; }
.model-table td:first-child { width: 20%; font-weight: 600; }
.experiment { display: grid; grid-template-columns: 75px minmax(0, 1fr); gap: 18px; padding: 20px 0; border-bottom: 1px solid var(--line); }
.experiment:last-child { border-bottom: 0; }
.experiment b { font-size: 13px; color: var(--teal); }
.experiment h3 { margin: 0 0 8px; font-size: 18px; }
.experiment p { font-size: 14px; color: var(--muted); margin: 0; }
.cta-band { padding: 36px 0; border-block: 1px solid var(--line); margin: 10px 0 32px; display: flex; align-items: center; justify-content: space-between; gap: 28px; }
.cta-band h2 { font-size: 25px; margin: 0 0 10px; }
.cta-band p { margin: 0; color: var(--muted); font-size: 15px; max-width: 720px; }
.cta-band .button { flex-shrink: 0; }
.commerce { background: #eef5f5; padding: 44px 0; border-block: 1px solid #cbdfe0; }
.commerce .wrap { display: grid; grid-template-columns: 1.5fr 1fr; gap: 48px; align-items: center; }
.commerce h2 { font-size: 30px; line-height: 1.5; margin: 0 0 16px; }
.commerce p { margin: 0; font-size: 16px; color: #405b61; }
.commerce ul { padding-left: 20px; margin: 0 0 22px; font-size: 14px; }
.commerce-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 20px; font-size: 14px; }
.method-list { padding-left: 20px; font-size: 14px; color: var(--muted); }
.method-list li { padding-left: 4px; margin-bottom: 12px; }
.sources { display: flex; flex-wrap: wrap; gap: 10px 22px; font-size: 13px; }
.related { padding: 30px 0; border-top: 1px solid var(--line); display: flex; gap: 26px; flex-wrap: wrap; font-size: 14px; }
.footer { border-top: 1px solid var(--line); background: var(--wash); padding: 28px 0; }
.footer .wrap { display: flex; justify-content: space-between; gap: 30px; align-items: center; }
.footer img { display: block; width: 144px; }
.footer p { color: var(--muted); max-width: 670px; font-size: 12px; margin: 12px 0 0; }
@media (max-width: 1100px) { .hero { background-image: none; } }
@media (max-width: 900px) {
  h1 { font-size: 40px; max-width: 550px; }
  .dek { max-width: 510px; }
  .article { grid-template-columns: 70px minmax(0, 1fr); gap: 20px; }
}
@media (max-width: 720px) {
  .wrap { width: calc(100% - 32px); }
  .nav { min-height: 64px; gap: 12px; }
  .brand img { width: 126px; }
  .nav-note, .nav-radar { display: none; }
  .hero { padding: 42px 0 32px; background: #f7f9fb; }
  h1 { font-size: 32px; line-height: 1.45; max-width: 100%; overflow-wrap: anywhere; word-break: normal; }
  .dek { font-size: 16px; }
  .meta { gap: 5px 18px; margin-top: 22px; }
  .scope { font-size: 13px; margin: 24px 0; }
  .intro { padding: 25px 0 32px; }
  .intro p { font-size: 18px; }
  .routes { grid-template-columns: 1fr; gap: 24px; }
  .route p { font-size: 14px; }
  .article { display: block; padding: 32px 0; }
  .section-no { padding: 0; margin-bottom: 12px; }
  .prose h2 { font-size: 24px; }
  .prose h3 { font-size: 19px; }
  .prose p { font-size: 15px; }
  .cases { grid-template-columns: 1fr; gap: 16px; }
  .case p { font-size: 14px; }
  .flow { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .flow div:nth-child(2) { border-right: 0; }
  .flow div:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .data-table { min-width: 620px; }
  .experiment { grid-template-columns: 60px minmax(0, 1fr); gap: 12px; }
  .cta-band { display: block; padding: 28px 0; }
  .cta-band h2 { font-size: 22px; }
  .cta-band .button { margin-top: 18px; }
  .commerce { padding: 32px 0; }
  .commerce .wrap { grid-template-columns: 1fr; gap: 24px; }
  .commerce h2 { font-size: 25px; }
  .footer .wrap { display: block; }
  .footer .button { margin-top: 20px; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
@media print {
  .nav-actions, .contents, .button, .commerce-actions, .footer { display: none; }
  .hero { background: #fff; padding: 24px 0; }
  h1 { max-width: 100%; font-size: 30px; }
  .wrap { width: 100%; }
  .article { display: block; padding: 24px 0; }
  .table-scroll { overflow: visible; }
  table { min-width: 0 !important; font-size: 11px; }
  .cases, .experiment { break-inside: avoid; }
}